Netflix streaming market share shrank in 2020: Data - Business Insider

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1/27/2021 7:03:00 PM

Netflix is the streaming leader, but its US market share shrank in 2020 as competitors like Disney Plus and HBO Max emerged

Business Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.

, which had 39 million subscribers as of December."Disney Plus is closing the gap quickly and it's remarkable," Steve Nason, the Parks Associates research director, told Insider in November. He had projected Disney Plus to surpass Hulu in the US in the first half of 2021.

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"Wonder Woman 1984."Clay Enos/DC Comics/Warner Bros.Max is growing after a rocky startAfter a shaky launch, HBO Max is showing signs of life and now accounts for 10% of the US streaming market, according to Antenna. It finished 2020 strong with 17 million activations in the US (it's not yet available internationally), WarnerMedia's corporate parent AT&T said on Wednesday, up from 12 million in early December. 

HBO and Max now have a combined 41.5 million subscribers, so Max is still struggling to convert a large portion of HBO customers. But its growth in the final months of 2020 could signal a positive 2021. One big factor that likely helped was that WarnerMedia finally closed deals with the largest streaming distributors, Amazon and Roku,

after months-long standoffs.READ MORE:Hulu insiders say a scrapped international expansion and changing culture have made them question what the streamer's future looks like under DisneyAnd the Warner Bros. movie "Wonder Woman 1984" debuted on Christmas Day, which AT&T CEO John Stankey said on Wednesday "helped drive our domestic HBO Max and HBO subscribers to more than 41 million, a full two years faster than our initial forecast."

Antenna data earlier this month showed that "Wonder Woman 1984"as the average for the previous three weekends in December.Max will look to replicate the movie's success throughout 2021, asat no extra cost to subscribers the same day they arrive in theaters, including tentpoles like "Godzilla vs. Kong" and "The Suicide Squad." They will stream for 31 days before leaving the service for an exclusive theatrical run.

The, but as the pandemic continues to cripple the theatrical industry, legacy media companies like Warner are looking to boost their streaming businesses.Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.

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Still better than Disney+. If anything HULU needs to wrap it up. Have dropped them & picked up Disney