Online Advertising, Advertising, Marketing, Boycott, Anti Defamation League, Facebook, Mark E Zuckerberg, Prince Harry

Online Advertising, Advertising

Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns

The social network has tried striking a more conciliatory tone with its advertisers, who object to its handling of hate speech.

7/1/2020 5:00:00 AM

More than 300 advertisers are shunning Facebook over its handling of hate speech, pushing the social network’s business to a precarious point.

The social network has tried striking a more conciliatory tone with its advertisers, who object to its handling of hate speech.

and even Prince Harry and his wife, Meghan, they said. Internally, some Facebook employees said they were also using the boycott to push for change.“Other companies are seeing this moment, and are stepping up proactively,” said Jonathan Greenblatt, chief executive of the Anti-Defamation League, citing recent efforts from Reddit, YouTube and Twitch taking down posts and content that promote hate speech across their sites. “If they can do it, and all of Facebook’s advertisers are asking them to do it, it doesn’t seem that hard to do.”

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The push from advertisers has led Facebook’s business to a precarious point. While the social network has struggled with issues such as election interference and privacy in recent years, its juggernaut digital ads business has always powered forward. The Silicon Valley company has never faced a public backlash of this magnitude from its advertisers, whose spending accounts for more than 98 percent of

its annual $70.7 billion in revenue.“Their intentions are good, but their judgment is poor,” David Jones, a top advertising executive, said of Facebook. Mr. Jones, who was a founding member of Facebook’s client council, a group of ad executives who advise the company, said if the social network did not make further progress on hate speech, then “they’re starting down a long slippery slope to being irrelevant.”

Facebook said in a statement that it had invested billions of dollars in technology and employees to sort through content, and that it had agreed to a civil rights audit. It also said it had banned 250 white supremacist organizations from its core Facebook site and its photo-sharing site, Instagram.

The company said it had made investments in artificial intelligence that resulted in the removal of nearly 90 percent of hate speech before users report it, and recent surveys put Facebook ahead of competitors like Twitter and YouTube in assessing reports of hate speech. “We know we have more work to do,” a company spokeswoman said. “Our principles have not changed, but our leaders are rightly spending time with clients and others to discuss the progress we’ve made on the key issues of concern.”

The ad boycott may ultimately deliver more of a hit to Facebook’s reputation than to its bottom line. The top 100 advertisers on Facebook spent $4.2 billion on ads last year, or roughly 6 percent of the company’s total ad revenue, according to data cited in an investor note from Stifel. More than 70 percent of Facebook’s ad revenue comes from small businesses.

Yet the big-name brands that have pulled back are recognizable and may create a trickle-down effect, analysts said. Current boycott participants spent well over half a billion dollars advertising on Facebook last year, according to estimates from Pathmatics, an advertising analytics platform. Some of that money might go to other sites like TikTok, Snapchat, Pinterest and Amazon, or to publishers with stronger content controls, ad executives said.

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“There’s a greater sensitivity to where brands are investing and what those platforms stand for than ever before,” said Harry Kargman, the chief executive of the mobile advertising company Kargo Global. “They’re effectively voting with their pocketbooks.”

Advertisers began taking action against Facebook’s handling of hate speech about two weeks ago while facing pressure from the Anti-Defamation League, the National Association for the Advancement of Colored People, Color of Change and other civil rights groups. On June 19, the North Face and REI were among the first brands to join a boycott.

High-profile allies quickly joined in. Roughly 10 days ago, representatives for Prince Harry and Meghan reached out to the head of the Anti-Defamation League to ask how they could support the movement, according to two people with knowledge of the situation. The couple called C.E.O.s at some of Facebook’s biggest ad buyers and implored them to stop their ad purchases, they said.

Read more: The New York Times »

BoycottFacebook Movement Is meant to put Facebook Completely out of business. The movement has only gotten started. The power of the people have spoken and we are making changes against corporations who allow hate speech and the planning of murderers on their platform. HarassNoMore Not a single comment in this thread about how Twitter and TwitterCanada allow fake accounts and trollbots to spread hate and incite violence. Hate speech is NOT protected in Canada FYI. Yes! There are issues around the definition of what exactly hate speech is in Canada! But

It's not hate speech, it's free speech. Just because you don't agree with it does not make it hate speech. elatraverse “Techno media Karma”, is a thing, it seems. Technomage MarkZuckerberg Facebook jpublik Good If I can live without Facebook, so can you. There is d narrative that this is about money for Zuckerberg, being Jewish & married to an Oriental American he can't condone these hate speeches on Facebook. I don't know Zuckerberg but what I know is his inaction has damaged Facebook

Cancel fakebook Arrest lyingZuck BoycottFacebook Look up the first amendment. It will blow your mind. It will even protect your right to produce such ridiculous and misleading content. Ok Facebook is a dying platform anyway, so ... FB is the new MySpace. Imagine FB going down the tubes. It also tells you a lot about who Mark is as a person.

Sadly, this is only temporary, as advertisers only paused their campaign for negotiation. 🤷🏻‍♂️ this too shall pass Perhaps if they didn't screen out conservative voices there wouldn't be so much hate speech to deal with from the left MZ I'VE WARNED YOU BUT NOW YOU ARE SEEING WHAT POWER THE PEOPLE HAVE

FB was intentionally unaccountable as it became a conduit for evil. Their negligence and arrogance is in plain sight every time they apologize for another privacy breech. They are not to big to fail. Facebook is slave to money DeleteFacebook Amid a scamdemic, now a bandemic. Anyone right of Trotsky is being ruthlessly banned. 1935 Germany Tier.

Cancel culture now canceling Facebook. If anyone thinks these Advertisers are leaving of their own volition, don't fool yourself. The Left is hammering the service lines of every one, making threat after threat. Truly a shame they are bowing to Terrorist extortion. Marxism Hilarious Lmao a precarious point after 300 advertisers leave? 😂😂😂 when one door closes another one opens. I’m sure finkd will be okay. Have u seen his jacket? Better than michaeljackson Shhh

All of us should Leave Facebook Now! shutdownFacebook Keep going! Facebook has 7 million advertisers. What goes around. Comes around. This young man screwed young colleagues and misled them and had us all thinking that Facebook was his and his alone idea. It was NOT. And he’s not kept his fiduciary responsibility to those who’ve made him a billionaire. NOT right!

BTW, the F'erbergs fix for hate speech was to send the most outspoken critics of Shitler to FB jail for not meeting their TOS. Now, if you call the president bad names, you get sent to FB jail, like I was a few days ago! I hope the FB board votes him off of it! Joe Biden It is about time. Th horrendous things that have been permitted on Facebook need to be definitively shut down, and they need to shake up their policies to reflect that. Glad their advertisers are forcing the issue, it’s the only thing Zuckerberg will listen to.

Zuckerberg (with an F) decided it was OK to take advertizing cash from the most corrupt, evil, incompetent, unqualified, horrific Nazi ever to set foot in the WH, and I hope every advertiser on FB join those 300 advertisers!!! ^_^ The boycott should be extended until at least the day after the election.

DeleteFacebook Couldn't be happier. Time for you all to mature and terminate Face Book. I really needed a feel-good story this evening. Thanks! Do we have a definition of hate speech? Who decides if parameters are met? Maybe Mark must gp. Bloody fantastic. Capitalism at its best! Facebook IS the enemy Facebook traitorzuckerberg traitortrump

Good for the world. Apps like Facebook & Whatsapp have provided the platform for hate, abuse & troll. Should be converted into paid apps Wing dippy Woke! You mean, censorship TRUE AMERICANS. WE MUST NOT LET POLITICAL PARTIES DIVIDE US ANY FURTHER. WE MUST TAKE BACK OUR GOVERNMENT❗️PLEASE EDUCATE YOURSELVES ON Unity2020 articlesofunity

Right wingers complaining in 3...2...1... Folks gotta remember that social media is a private business and the free market will make them bend. That is capitalism. Buyers don’t want hate speech? They don’t buy until it’s dealt with. Ironically a newspaper is calling for the censorship of information they don't agree with🤷‍♂️🤦‍♂️

I did that in 2014.

Exodus from Trump’s economic team continues despite fresh fears about new closures and coronavirus crisisA senior Treasury official is set to depart the administration, according to three people familiar with the matter, the week after two senior White House officials signaled they were leaving. whatsa matter?...not making money on insider info anymore? No shit Sherlock. There is no connection between people exiting the administration and the Wuhan virus. How stupid are the people at WaPo? All leaving a sinking ship. Success has many fathers, failure is an orphan as Trump is discovering.

Opinion | Woke Capital Targets Free SpeechFrom WSJopinion: Large firms like Coca-Cola and Starbucks are joining a campaign to turn social-media platforms into tools of political surveillance and enforcement against conservatives opinion WSJ, the FOX of print media. opinion Private companies are taking a stand against hate speech and propaganda. The fact that you equate that with conservatism is on you. opinion I respect the hell out of your newspaper, but your opinion pieces sometimes read like something written from a trailer in the middle of the Nevada desert.

The New York Times Quits Apple NewsWhile advertisers are pulling away from Facebook , Apple is having its own issues. RT WWD: While advertisers are pulling away from Facebook, Apple is having its own issues: the nytimes quits AppleNews

Facebook Boycott Grows: Ford Joins Coca-Cola, Starbucks And Other BrandsFord, Starbucks, Coca-Cola, Unilever and dozens of other brands have halted advertising on Facebook as criticism intensifies over the company's handling of racist and hateful rhetoric on the platform. In there defense they have already banned anything like that and a lot that wasn’t even close to that so they are probably just confused what to do. Good Yay more censorship 🙄 huge win for large corporations

As Facebook ad boycott enters new phase, advertisers still manyNearly 200 firms pause Facebook advertising as part of global digital activist campaign aimed at curbing hateful and toxic content on the social media giant

In moderation—advertisers unfriend Facebook'No leases, less cash flow. Less cash flow, less value.' Erin Stafford of DBRSMorningstar tells MatthieuFavas why the pandemic could result in some investors falling out of love with commercial property on 'Money Talks' DBRSMorningstar MatthieuFavas Less cash flow only means less value if you don't have capital assets gaining value at a faster rate than your expenses deplete your cashflow. Capitalism 101. t_wainwright Hmmm. How about oil next? Who takes the least subsidies? Let’s buy their products. t_wainwright BRAZIL