Toy Show is worth €250k in advertising revenue for RTE
RTE’s Late Late Toy Show is worth at least €258,000 in advertising revenue to the cash-strapped station.
Traditionally the most-watched programme of the year, 88pc of Irish children tuned in last year to see Ryan Tubridy donning his festive jumper. This year will be his 11th fronting it.
However, a spokeswoman for RTE said the package had not increased from last year’s figure, as its sales department had just bundled TV together with digital for this year’s package.
A “premium package” at €57,000 gives companies a spot in the third break.Read more: Independent.ie
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