Proton has announced that it sold 12,711 units in December 2023, bringing the national automaker’s final sales tally for the year to 154,611 units (domestic and export), a 9.3% increase over the previous year. The numbers are good enough to maintain its second-place ranking in overall sales for the year, making it the fifth consecutive year it has accomplished the feat. The company calculates its market share to be 19.
4% on the back of an improved total industry volume estimated at 794,948 units, which is approximately 10.3% more than 2022’s TIV. The sales growth last year was powered by a rebound in demand for the PIES models (Persona, Iriz, Exora, and Saga), with Saga being the best-selling model for the brand, selling 70,184 units, its best performance since 2012
Proton Sales Units Market Share PIES Models Saga
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