A 33-year veteran of The Philippine STAR, Sarmiento takes on the new role after a fruitful two-year stint as sales and marketing director of the Philstar Media Group, during which she was pivotal in helping execute sales programs to generate value to the Group’s various titles alongside The STAR’s EVP for sales and marketing, Lucien Dy Tioco. These titles include The Philippine STAR, BusinessWorld, Pilipino Star Ngayon and The Freeman.
Sarmiento helped revitalize the BusinessWorld’s sales and marketing efforts following its acquisition by The STAR in 2015, spearheading the award-winning BusinessWorld economic forums and other flagship projects of the leading business title.
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