Travelers move through the ticketing line at Southwest Airlines in Terminal 2 at the Oakland International Airport on Nov. 16, 2023.As an airport director, I spend a great deal of time working to make air travel less stressful for people.
At San Francisco International Airport , we’ve worked hard to elevate the experience. We’ve overhauled our signage and how we number gates to make finding your way easier and more intuitive. We’ve designed terminals that allow you to clearly see what lies ahead. We’ve even opened yoga rooms and launched a team of therapy animals. I firmly believe all airports should work together to make the experience easier, hassle-free and less stressful.
I’ve seen firsthand how easily this confusion can happen. Several years ago, an international, low-cost airline launched service at Oakland International Airport but marketed itself as an airline serving San Francisco. We saw several passengers for this airline arrive every day at SFO to check in for their flight, only to learn that their airline was in fact operating in Oakland. Many missed their flight as a result.
I’ve also talked to my counterparts at other major airports in the United States. The concerns I have ring true in any location with duplicative naming conventions, like Washington-Dulles and Washington-National airports, who see each other’s passengers end up at the wrong airport on a daily basis.
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