Instagram Freeze Organizers Say Campaign Isn't About Bottom Line, But 'A Grassroots Movement'

Instagram freeze organizers say campaign isn't about bottom line, but 'a grassroots movement':

9/17/2020 12:29:00 AM

Instagram freeze organizers say campaign isn't about bottom line, but 'a grassroots movement':

Kim Kardashian, Kerry Washington, Sacha Baron Cohen, Mark Ruffalo and Dwyane Wade are part of the campaign organized by a coalition of civil rights groups that want Instagram owner Facebook to curb racism, misinformation and hate speech on its platforms.

The actors, alongside more than a dozen other celebrities including Kim Kardashian, Kerry Washington, Leonardo DiCaprio and Dwyane Wade, are part of the Stop Hate for Profit campaign organized by a coalition of civil rights groups that want Instagram owner Facebook to curb racism, misinformation and hate speech on its platforms.

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Jonathan Greenblatt, the CEO of the Anti-Defamation League, which helped organize the campaign alongside coalition members including Color of Change, Common Sense and NAACP, calls the early response from public figures “extraordinary.” He says that people who have posted about the Instagram freeze reach over 1 billion followers combined across Twitter and Instagram.

Not all of those followers have responded favorably to the campaign. Many, in comments on the posts, have questioned how effective a one-day freeze can be and have suggested that the celebrities delete their accounts permanently if they want to take a stand.

Greenblatt shrugs off the criticism, explaining that Stop Hate for Profit is more about starting a dialog than impacting Facebook’s bottom line. “This is all about creating a conversation,” he says. “This is all about generating a grassroots movement.”

An Instagram representative did not respond to a request for comment.David Craig, clinical associate director of communications at USC’s Annenberg School for Communication and Journalism, says that while social media companies might not see an impact on their businesses from a one-day campaign, that doesn’t mean the efforts can’t still be effective. “Attempts to force a reckoning of the tech industries, particularly the social media platforms, are incredibly important but they’re more often mostly symbolic and designed to raise awareness," he says.

For the groups that teamed up to organize Stop Hate for Profit, the Instagram freeze is one piece of a larger effort. Their first act was to organize an advertising boycott in July that signed on over 1,000 brands, including Coca-Cola, Ford and Verizon. It led to a meeting between the coalition, which also includes Free Press, LULAC, Mozilla, National Hispanic Media Center and Sleeping Giants, and Facebook CEO Mark Zuckerberg and chief operating officer Sheryl Sandberg.

But, says NAACP president and CEO Derrick Johnson, the group decided to step up its message again after it was revealed that Facebook failed to take down a page operated by a fringe militia group, Kenosha Guard, that organized an event encouraging armed intervention in the Wisconsin city during which 17-year-old Kyle Rittenhouse killed two people. “We had a tipping point where we needed to escalate our advocacy to get Facebook to address hate content on its platform,” Johnson says.

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Beginning Sept. 14, the coalition began a week of action where it encouraged participants to post different messages about Facebook and the importance of voting to their social media accounts.Greenblatt says Cohen helped get the word out about the Instagram freeze, which comes midway through the weeklong campaign. The two developed a relationship after Cohen gave the keynote address at the ADL Never Is Now Summit in 2019. During the speech, he spoke about the role of social media in spreading conspiracy theories, calling them “the greatest propaganda machine in history.” He has been a driver of conversation about Stop Hate for Profit on his social media all summer. Johnson adds that the group tapped their networks to bring on board other participants, explaining “the celebrity community is really supportive of what we’re doing.”

Experts on social media and group behavior say it’s what comes after the Instagram freeze that will be most valuable for the campaign’s lasting impact. Efforts like this, explains Craig, “have to be followed up with multiple strategies to really enforce and demand change by these platforms.”

Read more: Hollywood Reporter »

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Wow, really taking a stand there by taking one day off a platform that you’ve clearly profited from. If you feel that strongly then leave it for good. 'Grassroots' 😂😂😂 A whole honkin' 24 hours of no use of a Facebook-owned site led by the same 'comedian' who vehemently demanded we avoid Facebook altogether. That'll make 'em, what, exactly?

How is this grassroots? Can’t vouch for everyone here, but one of these people is a media sponge and needs to be attending to some pressing family matters that, left unaddressed , threatens to harm a lot of people. So spare me the generalized concern for the cause of the day. One day isn’t about anything really. Who do they think they’re hurting with a 24 hour boycott?

Why don't they just delete their accounts, that be more easy and aggressive 'grass roots' organized behind the scenes by Hollywood celebs. Okayyyyyyy hahaha. (clown face). The funny thing is- it’s probably costing KKW revenue- but the film folks- it doesn’t cost them anything...something to consider...

k. Lol. Stfu. Wait, so a bunch of leftist “celebs” are going to stay off Twitter for a day. Please please make this a thing!

Kim Kardashian West, other celebrities to freeze Facebook and Instagram accounts in protestKim Kardashian West, actor Mark Ruffalo and several other celebrities say they are “freezing” their Facebook and Instagram accounts for one day to protest the spread of hate speech and misinformation on those platforms. This level of bravery is what we should all strive for. I'd be more impressed if they did it until Facebook actually did anything. One day won't do anything. This is how you know these people are paid for

Kim Kardashian West to Freeze Instagram, Facebook Accounts to Protest Hate SpeechKim Kardashian West has joined the “StopProfitForHate” campaign against Facebook, telling followers that she will suspend her use of Facebook and Instagram accounts on Wednesday. &822… I really don't care, do you? How am I gonna sleep now Great, the less we hear from her and the less promotion her 'Planet Killing Lifestyle' receives the better.

Kim Kardashian to freeze Facebook, Instagram accounts to protest hate speechKim Kardashian West is joining other celebrities to freeze her Facebook and Instagram accounts on Wednesday, in a campaign urging the world's biggest social media company to curb the spread of hate and propaganda. DELETE YOUR ACCOUNT

Kim Kardashian to freeze Facebook, Instagram accounts to protest hate speechKim Kardashian West is joining other celebrities to freeze her Facebook and Instagram accounts on Wednesday, in a campaign urging the world's biggest social media company to curb the spread of hate and propaganda. This is often overstated, but who the fuck cares or would notice if you didn't run their press release on how wonderful they are? Why in gods green earth is this news?

Kim Kardashian to freeze Facebook, Instagram accounts to protest hate speechKim Kardashian West on Tuesday decided to freeze her Facebook and Instagram accounts, as she and other celebrities called on the social media platforms to stop the spread of hate and misinformation. Para hacerse propaganda no tiene rival.... Wow 24 hours

Kim Kardashian flaunts assets in leather playsuit before Instagram freezeKim Kardashian has vowed to join the campaign to stop hate on social media but before that she wanted to give her fans an eyeful of what they'll be missing DailyMirror Can Kim ever stop looking at herself?