Instagram Freeze Organizers Say Campaign Isn't About Bottom Line, But 'A Grassroots Movement'

On Wednesday morning, Sacha Baron Cohen posted a message on his Instagram informing his 600,000 followers that he’d be “freezing” his account for the next 24 hours. Mark Ruffalo had a similar missive for his 18.7 million followers.

Not all of those followers have responded favorably to the campaign. Many, in comments on the posts, have questioned how effective a one-day freeze can be and have suggested that the celebrities delete their accounts permanently if they want to take a stand. But, says NAACP president and CEO Derrick Johnson, the group decided to step up its message again after it was revealed that Facebook failed to take down a page operated by a fringe militia group, Kenosha Guard, that organized an event encouraging armed intervention in the Wisconsin city during which 17-year-old Kyle Rittenhouse killed two people. “We had a tipping point where we needed to escalate our advocacy to get Facebook to address hate content on its platform,” Johnson says.

Wow, really taking a stand there by taking one day off a platform that you’ve clearly profited from. If you feel that strongly then leave it for good.

'Grassroots' 😂😂😂

A whole honkin' 24 hours of no use of a Facebook-owned site led by the same 'comedian' who vehemently demanded we avoid Facebook altogether. That'll make 'em, what, exactly?

How is this grassroots? Can’t vouch for everyone here, but one of these people is a media sponge and needs to be attending to some pressing family matters that, left unaddressed , threatens to harm a lot of people. So spare me the generalized concern for the cause of the day.

One day isn’t about anything really. Who do they think they’re hurting with a 24 hour boycott?

Why don't they just delete their accounts, that be more easy and aggressive

'grass roots' organized behind the scenes by Hollywood celebs. Okayyyyyyy hahaha. (clown face).

k.

The funny thing is- it’s probably costing KKW revenue- but the film folks- it doesn’t cost them anything...something to consider...

Lol. Stfu.

Wait, so a bunch of leftist “celebs” are going to stay off Twitter for a day. Please please make this a thing!

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