How Cycle Syncing Has Become a Women’s Health Movement

An app that tells you the best workout for that specific day. A pack of curated supplements for each phase. A tincture that preps you for your period. A customized nutrition plan.As more women deal with the physical and emotional effects of hormonal imbalances due to stress, endocrine disruptors, fast-paced lifestyles and menstrual cycles, an increasing number of brands are creating fitness programs, nutrition plans, skin care products and supplements that address each phase of one’s cycle.

The result: Many brands and influencers are implementing cycle syncing. Take fitness influencer, founder of The Sculpt Society and celeb trainer Megan Roup. Roup, who trains celebs like Sofia Richie and Dakota Johnson, offers “slow and controlled classes” on The Sculpt Society platform for the menstrual phase when people are tired and experiencing pain.

Fitness and nutrition are especially important in cycle syncing, as weight management is an issue many females face, and hormone levels and where a woman is in her cycle makes a difference in terms of how much she should eat and move. “You will finish this pack understanding the four phases of your cycle,” said Perelel cofounder Alex Taylor. “You’ll understand what you’re typically experiencing through each phase and what you need to do to support yourself.”

Elsewhere, Hum Nutrition has Hormone Balance, $26, and SOS PMS Gummies, $26, which are both meant to relieve cycle-related symptoms; Love Wellness has #Mood Pills, $25, meant to support mood and reduce cramps and fatigue, and JS Health has Hormone + PMS Support, $37, to promote cycle regularity. by Ido Leffler’s daughter Zoe Leffler, which has a PMS Symptom Relief gummy, $25, that claims to support women through their cycle by easing symptoms and boosting mood.

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