Private Equity Goes Behind the Scenes in Beauty

Investors, including private equity players, are increasingly turning their attention to manufacturers and formulators in the beauty and personal care space.have been the focus of headlines recently when it comes to M&A, there is also action happening behind the scenes.

Elsewhere, TruArc Partners, a private equity firm focused on the middle-market, last year invested in Trademark Cosmetics, a formulator and manufacturer of beauty and personal care products, partnering with a variety of established and emerging brands.private equity firm Core Industrial has created Cohere, consisting of four manufacturers — Marianna Beauty, Arizona Natural Resources, Health Specialty Inc. and Contract Filling Inc.

“We anticipate there’s going to be a rebound in the sector with a very good amount of activity over the next 12 to 24 months,” said Brian Oleniczak, a director at William Blair. “These platforms continue to get a lot of attention from the private equity community. There are several scaled platforms that have been established already by private equity, many of whom are looking to grow their platforms further via M&A. We continue to be bullish on the sector.

Staples believes that the changing regulatory landscape is making the option of being acquired more attractive to some smaller manufacturers. The landscape is currently made up of many small mom-and-pop-style manufacturers.

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