OK, the networks did swap tennis and cricket last year but those deals resulted in an increase in broadcast rights for both sports, while the current negotiations with the two big winter football codes are all about lowering, or extending, broadcast fees.
Sure, streaming has killed off the so-called halo effect in free-to-air TV. The idea of paying overs for sport because viewers will stay with the network after the football, rather than switch to a rival channel, has been undermined by streaming services, such as Netflix and even Nine’s own product Stan.
Still, Foxtel would be delighted to own all of the broadcasting of rugby league, rebranding the pay TV network NRL TV, making it a one-stop shop for the code. Channel Ten would be interested in the two games a week the NRL is committed to show on FTA TV, the finals and Origin. “Subscribers wouldn’t pay anything. They would simply select the matches that are free and opt out of the other Foxtel matches and sports programs.
Can someone please explain to me what Colin Smith (if quoted accurately) is talking about?
Poor /Channel9 What ever will you do?
I’m not!
AngusBlackman
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