“The Panel noted that there are no violent scenes in the advertisement and considered that the amount of blood depicted in the advertisement is not excessive or disproportionate. The Panel considered that the depiction of blood in the context of the advertisement for feminine hygiene products, while not normally shown is advertising this type of product, is justifiable in the context of an advertisement for such products.
The company said it tested the advertisement with 500 women aged between 16 and 65, with 62 per cent of those survey stating that “periods are just a normal part of life”. “They shouldn’t be ignored by mainstream media . This was even more true of women aged 18-29 years old with 67 per cent of them agreeing with this statement,” the company said, in its response.It was an Australia-first to depict red blood in feminine hygiene ads, moving away from the often lampooned"blue dye" depictions.taboo and normalise periods.
“Periods are normal and nothing to be embarrassed about. It`s ridiculous that TV censors showing period blood. Workplaces should be more flexible around women working from home if on their period,” one woman said. “It’s empowering for all women and a great advertisement that periods shouldn’t be a taboo subject,” another said.
Do guys think a period is the same level of yuckiness as shit? No, it isn't as all. It's more on the wee level I would say.
🤣🤣🤣🤣😂😨😱
How low can we get. This generation was spawned in a sewer and remain in a sewer.
We are still the lucky country if stuff like this registers as important.
Another bunch of tossers hiding behind their own rules and regulations if this is the case there rules and regulations are wrong
It is just awful bad taste with a perverted intention to create reactions. SBS is a fricking taxpayer funded media. Most people feel disgusted with the ad except the inner city leftists
A good decision.
I want to make an ad where i wipe my ass and show people the different colours of shit i make from different foods i eat
So can we start using real stool in Toilet paper ads. I would like to see liquid shit splashed on a premium quality toilet paper while being held by a smiling and confident lady who is sure it won’t drip to the bathroom floor after a curry fueled night💗
As far as I know they never find anything wrong with any complaint. I complained a few times about the BCF camping commercial with the use of 'f...ing' in its title and got no reply. They had kids singing it to from memory
Spockarama Of those 600; what a bunch of very sad people.
The proves the industry code of ethics have no ethics and should be defunded. Satanists invert everything for they hate Gods image.
We watch millions of people get murdered on the news every day. But god forbid anyone sees a little bit of period blood.
They will go into a complete meltdown when cups will be advertised.
Err mental health check? It's a waste product. Will we see people wiping their ass and showing off poo smeared toilet paper in the next Sorbent ad 'because it's empowering?' Get a grip!
600 complaints? People are offended by something that is natural? Too much time on their hands and too many hours in front of TV.
The fact that anyone finds menstrual blood 'extremely offensive' is truly sad, and speaks volumes about our misogynistic culture
How about just stupid? Sure, there is no code of conduct against that
600 complaints is nothing when you consider the population who watch TV!! i found nothing wrong with it!
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