Adelaide butcher refuses to remove 'non halal' sign after it was found to be offensive

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A South Australian butchery has refused to take down a controversial window sticker which read 'non halal certified' after the advertising regulatory body found it to be offensive and said it 'incited hatred' towards Muslims last month.

A South Australian butchery has refused to take down a controversial window sticker which read"non halal certified" after the advertising regulatory body found it to be offensive and said it"incited hatred" towards MuslimsValley Butchers, in Adelaide, became the subject of a complaint to Ad Standards after adding the phrase to their store window, surrounded by images of kangaroos and emus.

In response, the butchers said the sign was not intended to cause malice and was simply stating a fact.so I am just stating that we are not and that saves a lot of wasted time," they said. They also found that the sign, coupled with the images of iconic Australian animals, gives the strong impression that people of a certain ethnicity or religion would not be welcome in the store.

 

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The sign does not say “NON HALAL CERTIFIED”, it says “NOT HALAL CERTIFIED”.

That would be the pork sausage

You are FAKE NEWS!

I would think that this would be important information to butcher shop consumers being aware of the meat being sold.

The usual fascists trying to stop free speech. Incredible don’t like it, don’t shop there.

Good...the sign should stay. Small business is entitled to advertise their products. This sign merely states a fact. Offence is taken, not given...

Why?..they bring it on all themselves..

If they were in Brisbane I would shop there. Halal is a scam and moslems stink

Good on the butcher for sticking with common sense

Just because you are offended, doesn't make you right

It appears they are being a little bit cheeky. Maybe, those who have allowed this to be offensive try and look at it from the perspective of the butcher and see the humour in it.

I don’t understand why this should bother a tax payer funded entity. You take money from all working Australians yet think only a few have a right to its purpose? Leave this Locally owned Family Business alone and push your barrow elsewhere...where it will do some good maybe 🤷‍♀️

Citizens of Australia have the right to know their animal brethren don't suffer unduly when slaughtered. It's estimated that it takes animals well over a minute to die wretchedly when their throats are sliced open in halal slaughter. With stunning the animal & it feels less pain

They are always incited every day

So advertising that the products sold havent been slaughtered by a practice that shatters nearly all Australian animal welfare laws is a bad thing? Grow up. I stand by that butcher!

Australians should be informed that the meat they are buying is halal so they can make an informed decision if they want their money is going to support cruel animal slaughtering.

Bollocks

Being informative is not hatred. It's their shop, they can do as they please. Many things mu$lim$ do are offensive-why aren't you banging on about FGM, shari law, violence & against women, to name a few. 😡

Truth in product labelling

Why is it controversial

PrisonPlanet get a load of this

What’s controversial?

We have your back boys/ ladies f&$ everyone else. If people don’t agree with what you stand for, them the free market will let you know. ($Individual purchasing power$ not government interference)

Great, don't like it ? Leave, go on, go, we sick of the look of you and your soft Cox sensibilities whilst robbing us blind with corrupt govt consent. EXITUN Deport

Newwayofdoing What utter BS. Hatred toward our freedoms, our women, our food, our religions is what halal stands for. Hatred and cruelty toward animals is 'halal'. WE should fighting mad that you all allow halal slaughter of innocent animals.

No big deal . I'm Muslim myself & I don't get what the fuss is about . Just shop at another butcher shop . Obviously this butcher is catering for a particular customer which he has every right to do . Same in reverse for butchers who sell halal meat, a particular type of customer

Heresy is hate

What absolute bs. It’s a fact.

Good. Lets fight back against this Un-Australian practice.

It’s not controversial, it’s truthful. SBS is just an Islamic supporter and against all things Australian.

Many support him.

I most certainly dont want Halal certified meat. The cruelty in killing the animals is appalling.

Im a left person. But I kind of agree with the Butcher on this. It would have good to find out what's not a halal certified butcher.

A 'Licensed' restaurant indicates that it serves alcohol. This advises people of other faiths to avoid it if it offends them. Does the same rule apply?

Might as well have said 'I am a bigot'. Let customers make their choices accordingly.

shooterunionnsw Bullshit

Please open in the uk 🇬🇧

What a stupid article. If it isn't Halal then people have the right to know. It's this sort of stuff right here that normal people are sick of, this fake outrage needs to stop.

Good for them, sounds like complete bollocks - I choose not to purchase halal meat because I don't agree with it, nothing to do with hatred towards those who do

It seems the geniuses at SBS can’t spell ‘Not’. Ffs- click bait BS - misquoted in the Tweet & Title... Please put my tax money to better use!!

Honestly the civilized world shouldn't even be allowing halal slaughter of animals. It's beyond barbaric.

Now the “Imam Of Peace” will call for boycotting the butchery.

All Halal Food should be banned in Australia! Now there’s an immigration policy as well as less cruelty and cost.

Yes being Halal free is a good idea auspol

Hey can you spot the difference between 'non' and 'not'?

I’m fine with it, well done to the butchers, just stating a fact for shoppers !

It’s offensive that halal is permitted in this country...

Good. If they can put the halal sign why can’t you do the opposite?

But I want only non halal food because I don't agree with halal slaughter or with halal certification. I have a right to know if my food is non halal.

MSMWatchdog2013 He has every right to do this, to inform his customers of what they are buying.

Religious fascism is fascism whether its islam or Christianity. All the butcher is saying is he is not compliant with the requirements of one religion. How is that offensive?

Come to Melbourne!! I would love to try your roast pork.

But it's perfectly fine for local eateries with a large Muslim population to refuse to serve bacon in burgers.

It's not demeaning, offensive or vilification, it is truth and honesty, beliefs that regulatory bodies these days don't like to stand by.

Here's a shot of a real halal butcher. I think I'll stick to the non halal stuff thanks.

Hostile government

I might have found a new butcher if Muslims are offended by this they are offended by non Muslims and ethical animal slaughter

Should have mentioned ‘Non Kosher certified’ too. You can’t mention one and forget the other.

The 'decision' was by a commercial board, own rules, no jurisdiction. The buainess appears not to have been present. There is no fine. Its a decision by people.who are in commercial industry. It's all smoke and mirrors - read the decision to appear a persona.

Should be law that such signs are displayed so that the civilised portions of the world can exercise their right to choose non-halal.

Lol Even on SBS feed ppl are calling out this! Faith in fellow Aussies restored! Luv ya work!

Great. I don’t want animals to die in pain.

This is simply a case of truth in advertising. Get over it.

Clear proof it doesn't take brains to be a butcher.

It's supposed to be a free country good for them.

This decision is offensive and incites hatred!

Brilliant

Its just a statement of fact that probably stops people asking.

This is a prime example of the squeaky wheel getting the grease. I'd say roughly 99.9% of the people in that neighborhood, support this butcher. And proves for the 100th time that the media is simply the propaganda outlet for Globalists who need us divided.

So the same can be said of Halal butcher's who put signs up some people might find that offensive and hateful to their culture ridiculous some people just want to find things to be offended by.

Well done Valley Butcher's it's Australia a free country!!!

What is with the outrage? Cannot people just mind their own business? Can you not see the hypocrisy as Halal slaughter offends others. How dumb are you folk? Let people be and get on with your miserable life.

Seriously? Must be a slow news day.

Just ban halal simple. Belgium did it already.. make them import it at a cost or even better outlaw it totally (animal welfare whatever)

In Kingsford Sydney NSW....many restaurants advertise Halal....which I take offence too.....so up your arse......it's no different if that's the story line you're referring too.....

it's NOT Australian in my opinion, wake up

muzzies should fvck off back to the bombed out desert they came from

I read this with a confidents knowing THAT I AM NOT GOING TO BE CHARGED EXTRA for a certification fee on top that will end up in some muslim organisation for what purpose who would dare to think.

Don’t we have “might contain nuts” on items so people that don’t want to eat nuts can avoid them? How is this different? Aren’t non vegetarian meals marked in restaurants?

Bull crap!! What's the difference between this sign and those that state 'halal meats' bloody ridiculous!!!

TotheRIGHTtoTh1 Wish I lived in Adelaide. I would buy all my meat there.

TotheRIGHTtoTh1 The butcher is doing Muslim's a favour by displaying the sign. At least they know that the meat is not Halal certified before they walk into the shop. It saves them time and effort. The only difference between 'Not Halal Certified' and 'Halal Certified' is one word. NOT RACIST

Good for that butcher. Why should they remove a sign that is truthful? No way is it hateful, they serve the majority of Australians who chose non halal products. I am one of them, it’s a rip off and supports terrorism. Many don’t want that.

Anyone that thinks that “incites hatred” or is “offensive” is just plain stupid 🙄 It’s as simple as that.

What? How does this incite hatred? Its just Muslims trying to take over Australia again. Wake up people, their policing what you say, write and do. Vote One Nation !!!

LOL

Did they ask anyone if it incited them?

You don’t need a sign to hate someone.

Good man. If the authorities give him any more hassles plenty of us would be happy to chip in cash for his legals.

Good on them

Look... The guy could be a troll honestly, but even then I don't see this as being something that invites hatred. He might be a racist... He might be a dick of a guy... But this sign isn't it.

Good. It was only 'controversial' in small minded people's imagination anyway.

What, like, anti-Muslim people will go buy meat there and, I dunno, stand around hating on Muslims? Or maybe Muslims will see the sign and just keep walking to the next butcher to get their specially slaughtered and prepared meat... 🤔

How is the truth offensive?

Good for them. Everyone is offended by everything in this generation.

The sign is right there in the photo for all of us to see and yet SBS has managed to misquote it in both the tweet and the headline. This is trivial but it makes you wonder how many quotes of importantance SBS has been too lazy to bother getting right.

Well done to Valley Butchers. If we do not all agree with the muslim way of life (beating women, killing ppl & animals by slitting their throats) do a that make us all wrong I say no!

Nothing wrong with that statement

Outrage for the sake of Outrage... sign of the times I guess 😜😜

Sbs does it again.....

What rubbish. If HALAL can be advised, NON HALAL can be too

GadSaad insanity is spreading worldwide, the noble religion is offended.

It's not racist. It's ethical.

This is breathtaking forcing free society to take down signs as if effects a religious group. This isn’t Australia anymore and is an erosion of human rights

How is this in anyway a “contraversial” sign? U are just fueling the divide with this... but thats what u want right?

Perhaps said butcher's sign could say 'Animals killed humanely' ie, stunned first. Any religious objections to that? My understanding of halal is the animal must know it's dying. Barbaric! Of course, as a vego, I'd rather that no animal has to die to put a meal on my table.

What's the problem SBS?

I feel like this is the Small Business Owner version of jumping in the comments with 'who cares?' Also, not to incite hatred of Small Business Owners, but fuck, they're all insufferable pricks, right?

I am definitely going to support this butchery. Who do Muslims think they are.

Actually it's a fair sign, he is advertising to all that non-halal food is being served there. That's a benefit to both normal people and the morons that want it

Excellent And they don’t have to

Is this what we're offended about today? What utter nonsense.

They can always shop somewhere else! As a consumer I need to know if my meat is prepared humanely. I call for a bill to make it mandatory for all butcher shops to label their meat products accordingly. auspol

The rednecks are out. Grab your pitchforks folks its Muslim bashing time

If it’s not Halal then I’d like to know. If I had the choice I would buy non Halal or Kosher meat not because I’m anti Islam or Semitic I am anti cruelty. The process is cruel and barbaric and I should have a choice and he should be able to advertise it.

Offensive? Dont buy then. I mean its nothing if you dont pay attention to it.

If you're going to use verbatim quotation marks , then for fuck sake get it right; just look at the fucking photograph. Non or not?

Well I find the advertising regulatory authority offensive. So can I expect it to be censured or better shut down?

It’s not controversial it’s just stating a fact. 😂

For the full verdict :

Plenty of other places for them to go, we should have a choice as well, maybe we should start suing the halal boards for monopolising the market reducing OUR CHOICE

Good

This is exactly what incites negative feelings & turns people on people. If it offends you - don't read it... don't go there.

The sign does not say 'non halal certified', in the attached photo it quite clearly states, and rightly so, 'not halal certified', someone at needs to brush up on their English language skills

I mean .. who gives a shit what he says

EricMcFadyen If you can label halal then you should be able to label non halal. How are they different?

😂😂😂 Obviously turning the other cheek is out the window.

Joke?

Good for them

How is it offensive? It's the same as saying its halal. It is a statement. These animals havent been slaughtered in a manner consistent with Islamic doctrine. Fuck these councillors are useless. They dont know basic facts.

I'll tell you what incites hatred, the barbaric way Halal slaughter is carried out!! How much longer will governments permit this? Where's the RSPCA and PETA on this

Ffs.

The truth is on trial in Australia. We can state that a certain meat is organic or hormone free but we can’t say it’s non halal. HOW THE HELL IS THE TRUTH, RACIST

Most Australian don't care whether it's Halal or not we just want fresh meat from our butcher. If you don't like that then your welcome to travel to the middle east to get your special halal certified meat.

How is it controversial?

But they have changed it from 'non' to 'not'. False courage and advertising mileage. Well done.

It simply says 'not halal certified', informing Muslim shoppers they will need to shop elsewhere for halal certified meat. Seriously, anyone finding a problem with it should seek help for their Looking For Argument Because I Need Attention syndrome. FFS

Visiting my relatives on the Mornington Peninsula I noted a local butchers in their suburb had the sign ‘Non halal Lamb’ displayed prominently in their window. Obviously no objections. This was 5 years ago.

Oh, I just thought it was a sign to tell people it matters to that the meat is not certified.

Stay strong!

Halal means “approved by Muslims”.

If the Halal certified is legal, then the Shia Law should override our Constitution. Let's do it.

43a6f0ce5dac4ea Howard, Abbott and Morrisons racists. Emboldened. This is Liberal National Party's Australia. Welcome to Australia 1930s style. auspol MSM

Doesn’t Halal meat get slaughtered under “special regulations”? In other words Halal meat is slaughtered in a cruel fashion. Non-Halal is a selling point.

Hopefully he goes out of business when people go to the supermarket instead.

a tiny minority of a minority in Australia may be offended by this.. BanHalal

Shouldn't Muslims be happy they are informed in advance that consuming his products may violate their religious beliefs?

Are there many Muslims in Hope Valley? Let's take a look.

And out crawl the leftist media to crucify the butcher. auspol

If the business is constantly asked if it is Halal certified and decided to let people know without them having to enter the shop to ask, where's the problem?

Go Valley Butchers. Don't give in.

He should put 'proudly' above it now.

what about people being offended at “halal certified” signage though...?

gwendabgilbert 'haram' would've been cheaper.

Free country (at the moment) mate 👍😉

The good thing is the only people giving a fuck about this are SBS lefties who eat grass

I would say they are doing the right thing by letting those who want halal killed meat that they will have to go elsewhere just like those who advertise halal give those who do not want it to make a choice.

Good for them!

UPDATE Stand your ground people it won't be long before the lying wicked left, the purveyors of nothing completely collapse. MELTDOWN

Brilliant . About time we started to push back on the ridiculous halal certification scam industry.

He should put up 'we have Halal Pork on sale' 😂😂😂

It doesn't incite hatred at all. It let's people know, esp those who follow islam, that the place isn't halal, thus it wouldn't be kosher either. It's a helpful sign.

The certification costs $$$!they can’t afford it after such a loss of life stocks!shame it’s being taken in a wrong context!wake up stupid people!

Them advertising regulatory is a sham to bring in the NWO and should be completely defunded. This is the road it leads to...

Good for him. So it's ok to say 'Halal Certified' but 'Not Halal Certified'. So crazy.

Nothing wrong with this at all - Its a courtesy to let the halal munchers know the butcher doesn't sell their kind of products. Certain religious beliefs don't watch TV - Harvey Norman still advertises TV's

... most Muslims would be glad to read this so they can take their business elsewhere !!!

As a Muslim, I would not be offended. Would thank the butcher for clarifying.

Why is it controversial, just stating a fact, not halal certified, no different to saying the opposite, that it is. SBS a waste of tax payers money

Except there isn't an advertising regulatory body , it's a self-regulatory body. Meaning it has about as much power to enforce a group hug as punishment - which is why the butcher is completely within rights to 'tell 'em to get stuffed!'🙂

So f....n what !!

Why should they?

Sbs 'journalism' FAKE NEWS

The muslims constantly show so much hatred to Christians and Jews that it's hitting genocidal levels and Halal is cruelty to animals. The advertising regulatory authority are just another pathetic anti-christian satanic worshipping organisation no different to the evil UN.

It is offensive for me not to have a choice. I do not want to eat food that is halal. The brutal treatment of animals is not acceptable in Australia. Islam is disrespectful of Australian culture.

The advertising body finds 'non-halal certified' meat designation offensive and hateful? Sounds like fatuous overreach to me.

Let me guess who is running the advertising board?

Can't see why having a crap business model should be seen as a crime?

Well I'm offend I can't get bacon in my burger from my local KFC because of religious minority's having so much influence

Why is it even remarkable that people want to protect animals from the cruel slaughter required by halal? I find animal slaughter offensive wherever it's done by Muslims or anyone else. is not worth the money we pay for it.

Why are so many people worrying about the feelings of an evil pedo murdering raping cult ideology

If people didn't get outraged by it youd give them less publicity. Idiots.

Dear Valley Butchers. Please open in Melbourne. Thanks.

Note how they jump straight to 'inciting hatred' without any supporting evidence. Because it's da feelz.

Come on, he is only a butcher what do you expect? Pauline Hanson?

How can that be affensive.its purely because Muslim can't stand when people dnt do what they r told n having that in the window shows defience in their eyes.good on you we are in Australia we hve freedom dnt let them change who we are..

Since any legitimate criticism or relevant negative commentary of Islam is 'ALWAYS' offensive - then it is Islam which needs to be banned as a public nuisance...

next slogan...get some Pork on ya Fork....simple

Controversial? A couple of SJWs having a tantrum doesn't make it controversial, it makes it a media beat-up.

but a halal butcher shop can state please do not ask if we sell pork meat as it's offensive right?...got it.

Rubbish that it’s inciting hatred. If anything it is forewarning them not to buy the product as it is not suitable based on their own faith-based requirements. It’s giving them the heads up - hardly inciting hatred.

Incited hatred? People have a choice what they do and don't want to eat - this the clown left at work....again!

The advertising body is joking ain’t it?

Remember freedom Australia? freedom

Good on him!

I found it offensive to Australian’s have a good look at yourselves you bleeding heart idiots ?

just a media beat up

On would have to say this is the most stupidest comment from a regulatory body..there is nothing in this until you made it some thing.l would have read it to mean we don't have Halal products here.. quite simple nothing offensive here except the stupidity of the regulatory body

It is an informative sign for the Islamic population. I think that’s very helpful.

eeI55_ Well done sticking up for Aussies 👍👍👍👍

It’s a ridiculous and unnecessary stunt. More evidence that the lowest common denominator is pretty low.

is racist in their illogical love for cruel Islam, and their irrational hatred for loving Christians. prefers extreme cruelty in their support for Islamic animal slaughtering methods. ScottMorrisonMP MRobertsQLD

If the Muslims don't like it they can go back where they came from.

Being divisive.

Good ! His choice .. why in God name is it even an issue. Move on !

Food labeling is hardly controversial . What is more controversial, is having a country where you cant buy non religiously blessed food . I think you are inciting hatred toward the butcher for not bowing to Halal extortion & advertising it to your mentally dubious following

Taxpayer funded leftists with a byline.

I honestly don’t see the issue here. May be unnecessary if anything...

No difference to ' pork sold here' jeez just workmaking bureaucrats

On that basis any butcher shops who display a sign stating their meat is halal certified/prepared is offensive and is inciting hatred towards non moslems.

Well done halal is BS!

i'm sick of seeing halal certified signs in coles super markets meat section maybe if the rspca did their job properly about the cruel slaughter practice there would be no need for any signs

It’s all non whatever if you don’t face in the right direction and cut the throat

So by that logic all shops thst have halal certified are inciting hatred against non Muslim people.

And! SBS trying to stir up crap, yet again!

Good man!

They’re NON halal! That is something people want to know! Controversial, BS it is! If someone gets upset over that, give them a box of tissues!

Be offended. Halal is not part of our culture. It’s optional. Get used to it.

Seriously 😂

Good on him to let their costumers know he just sell animals killed humanely, not bleeding slowly and painful.....This is Halal.

GCobber99 if its good for the goose its good for the gander

What’s the butchers name I will buy from him and donate to his legal fund I am sick of the minority telling everyone what to do he is not being offensive

Surely someone who only eats Halal would benefit from knowing this butcher is not.

Im not against Halal butchers but also support those who decide to not be halal.

faully33 My understanding is that all meat is not Halal unless specified. So why the sign? I used to have a Halal butcher near my place and its signage specifed it very clearly.

How is that offensive? I'm not offended and I should know

The joy of freedom is being able to take your dollar elsewhere if you’re so precious to be offended by this non-issue 🤗

Oh dear such nazis for telling people this. If you are a Muslim wouldnt you want to know

Upset about iconic Australian animals on a sign in Australia. Give it a rest 🙄

If it had a sign that said Not For Vegans does that incite hatred ?

Tell the Grievance Industry to get stuffed. auspol

Don’t upset the angry religion

They’ll take it down. The legal fight won’t be worth it.

The Nazis in the early days, used an animal welfare-related excuse in order to harass Jews in their religious observances and to demonize them in public propaganda. ‘The Eternal Jew’, 1940; an infamous propaganda film, stoked public anger Jews using a wide variety of arguments.

What a storm in a teacup. The butcher could have also enlarged the sign, and added 'Not Kosher approved' and 'Not Suitable for Vegans'. The Advertising Standards finding that kangaroos and emus are somehow a badge of 'Australianess' - look at our coat-of-arms fools. Only in SA!!!

Offensive? Informative I would say. People seeking Halal food wont waste their time going there and spend up in other places.

What about it it was not kosher, would it be offensive or informative?

How many real people did they find who were actually incited to hate by this sign? Any at all? What pathetic pandering to whining leftard seeking to be offended.

So you go ahead and give them a free plug

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