haemorrhaging“We have signed a title sponsorship. I am not at liberty to tell you at this point who it is because we like to keep the announcement up to our sponsors‚” Cricket SA acting CEO Kugandrie Govender said.It is understood the new sponsor has been contracted for five years but Govender would not be drawn into discussing the details.
“What I am concerned about is that we may not be able to put out a product like we did in the first two editions in terms of Covid-19 restrictions and what we want with the international players [coming to SA]. Govender said the MSL remains an important project for Cricket SA and confirmed public broadcaster SABC will for the third successive year show it live on its platforms.“But now we are on the right path again. Let’s not forget that the Indian Premier League broke even in year 10‚ the Australian Big Bash broke even in year six. So I think the MSL will break even a lot sooner than that‚” she said.
“As you know‚ we have signed two headline sponsorship during lockdown‚ which is something I don’t think we are claiming enough credit for‚ given the fact that the last time we signed a headline sponsorship was with Sunfoil in 2009.”
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