“Otherwise it will just be a domestic product and the international broadcasters are not really going to be taking up content which does not have superstars from around the world.
The MSL ran with no title sponsor and broadcast rights were apparently sold for a pittance or given for free to the cash-strapped SABC as pay-TV giants SuperSport rejected it. “Let us not shy away from it, there were a lot of mistakes in the first two editions of the MSL. But with everything in life, you don’t learn then you will have a problem. We have taken in a lot of lessons,” Govender said.
“The MSL was scheduled and forecast to make a loss as would with any new product. You got to put in a couple of years of investment before it starts turning .” CSA lost a near R10m-a-year headline sponsorship from Standard Bank in April but took first steps towards recovery after getting betting company Betway on board in July with Govender heading the commercial wing.
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