“We have signed a title sponsorship. I am not at liberty to tell you at this point who it is because we like to keep the announcement up to our sponsors in terms of timing and all of that‚” CSA acting CEO Kugandrie Govender told SowetanLIVE.
“What I am concerned about is that we may not be able to put out a product like we did in the first two editions in terms of Covid-19 restrictions and what we want with the international players and all of that. Govender said that the MSL remains an important project for CSA and confirmed that public broadcaster SABC will for the third successive year show it live on its abundant platforms to millions of viewers.
“Let us not shy away from it‚ there were a lot of mistakes in the first two editions of the MSL. But with everything in life‚ you don’t learn then you will have a problem. We have taken in a lot of lessons‚” Govender said. Govender said CSA’s commercial programmes are the strongest they have been despite the organisation’s image and reputation taking a nosedive over the past year and a half.
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