Melanie Forbes: Cell C hires another former Vodacom executive - TechCentral

Forbes has experience in telecommunications, IT and consumer electronics and has worked for the likes of Philips, NetFlorist, Siemens Telecommunications, Nokia Siemens Networks and, most recently, Vodacom, where she was managing executive for consumer marketing, insights and research.

“Her extensive background spans both business-to-business and business-to-consumer markets across various African markets,” Cell C said in a statement on Monday.“During her almost 15-year tenure at Vodacom, Forbes held key executive positions, demonstrating her ability to drive impactful initiatives in commercialisation, governance and operationalisation, products and services, profit and loss management, regional operations, brand management, and marketing.

She was also responsible for Vodacom’s recent summer campaigns as well as the development of segmented propositions that drove growth across consumer segments.Forbes joins a growing list of former Vodacom executives to join Cell C, including recently appointed CEO

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