Cell C appoints marketing chief

Cell C has appointed Melanie Forbes as chief marketing officer with effect from 1 August 2023.

These included managing executive for consumer marketing, insights and research, and managing executive for the Gauteng consumer business unit. She has a bachelor’s degree in psychology and communications from Unisa, a certificate in Marketing Management from Wits Business School, and a Brain-Based Coaching certification from the Neuroleadership Institute.as Cell C CEO from 1 July 2023.“We have solid plans to drive sustainable, profitable growth and her proven leadership, strategic acumen, and deep understanding of the industry will be instrumental in the implementation of innovative marketing plans to elevate our brand.

Cell C said he is moving on to pursue other opportunities after implementing the company’s new operating model.

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