Vodacom had a slight edge over MTN as the top mobile broadband provider in South Africa, with Telkom and Rain sighting for third place. Cell C failed to make a real showing.
As part of the survey, respondents were asked which ISP they would pick if they had to sign up for a new LTE or 5G service. The results align closely with the companies’ marketing strategies. Rain is aggressively promoting its 5G service, which shows in its brand awareness in this category. The main reason for MTN’s good showing among knowledgeable consumers is regular network reports which show its superior performance.
Rain performed much better, thanks to its aggressive pricing on uncapped 5G products and its growing footprint across South Africa.LTE and 5G providers’ brand strength in different cities
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