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Massmart’s tech overhaul sees Game, Makro boost digital sales

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Retail giant Walmart’s digital capabilities help Game_Stores and Makro_SA increase their online shopping sales.

Massmart says the significant investment it has made into overhauling its mobile-first strategy is paying off – as more local shoppers take to the Game and Makro e-commerce platforms.

Some of the major technology releases which have been delivered through the investment include the revamped Game website, the new Makro shopping app and the group’s new advanced store employee fulfilment online application called Global Integrated Fulfilment. “The Makro shopping app now accounts for a significant portion of the brand’s e-commerce revenue, following its launch in July. The new Makro pantry and liquor shopping experiences on the app have been a great hit with customers, and both of these categories continue to grow at triple digits.”

 

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