According to a statement, the retailer is among a group of companies, led by Buffet Investments and KLT, which invested in an undisclosed expansion round in Omnisient.
“As a data-rich organisation, this investment will enable us to deepen our knowledge and understanding of our customers and their needs so that we can continue to expand on the relevant services we offer them.” The tech start-up’s encryption technology ensures customers’ data is anonymised and protected, notes the statement, adding that personally identifiable information is never shared.
“The decision to invest in Omnisient is the result of a considered effort to invest, partner and collaborate with start-ups as we continue to create a smarter Shoprite while remaining resolute in our commitment to be Africa’s most accessible and affordable retailer,” adds Schreuder.
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