This development would mean serious competition for e-commerce platforms like Jumia and Takealot. Amazon currently has a presence in 20 countries and it aims to scale up in the main market in the US.
The earliest project which is codenamed “Project Red Devil” will be launched in Belgium in September 2022. Colombia’s marketplace “Project Salsa” which shares the name with Chile will be scheduled for February 2023. On the other hand, the project in Chile will take off in April 2023.
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