The five countries are Belgium, Chile, Colombia, Nigeria, and South Africa, according to Amazon documents obtained by Insider. The timing of the rollouts were detailed in an internal timeline:The one in Colombia, dubbed Project Salsa, is scheduled for February 2023.The marketplace in Nigeria is due to launch in April 2023. That project shares the codename Project Fela with South Africa.
Amazon's Prime membership programme is expected to be available at launch in Belgium, while other countries will get it shortly after their introductions, according to that document. For example, Belgian shoppers, who are already able to sign up for Prime through some of Amazon's other European sites, will get their own dedicated Prime service for a more consistent pricing and shopping experience, it said.
For Amazon, expanding into more countries now makes sense. The company needs to generate more demand, as growth is slowing across the board following a two-year, pandemic-driven sales explosion. Amazon has been
BISouthAfrica Goodluck to takealot
BISouthAfrica Competition is good, as long as it's regulated well.
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