the early stages of allowing third-party generative artificial intelligence tools such as OpenAI’s Sora and others inside its widely used video editing software, the US software maker said on Monday.
Both those features will rely on Firefly, an AI model that Adobe has already deployed in its Photoshop software for editing still images. Amid competition from OpenAI, Midjourney and other start-ups, Adobe has sought to set itself apart by training its Firefly system data it has full rights to and offering indemnity to users against copyright claims.
But Adobe also said on Monday that it is developing a way to let its users tap third-party tools from OpenAI, as well as start-ups Runway and Pika Labs, to generate and use video within Premiere Pro. The move could help Adobe, whose shares have fallen about 20% this year, address Wall Street’s concerns that AI tools for generating images and videos put its core businesses at risk.
Source: Tech Daily Report (techdailyreport.net)
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