Why South Asian Americans stan Taco Bell

South Asian Americans, like Krish Jagirdar and Fatima Sajjad, living in the suburbs with a lack of vegetarian options saw Taco Bell's menu as a blessing growing up.Krish Jagirdar, an Indian American tech entrepreneur, never thought he could be partially responsible for the relaunch of Taco Bell’s Mexican pizza — his favorite dish on the menu and a cult favorite in the South Asian community.

Jagirdar, who is from the suburbs in New Jersey, was not alone in his disapproval of Taco Bell’s decision. Like Jagirdar, the Mexican-inspired restaurant played an important role in the childhood and assimilation of South Asians into American culture. “A lot of South Asians, especially first-generation South Asians, grew up vegetarian. We couldn’t go to McDonald’s, we couldn’t go to Burger King, and we couldn’t go to Wendy’s."Jagirdar, 33, who grew up in the early 1990s and 2000s, believes the momentum behind the petition happened because of what the dish symbolized.

“A lot of South Asians, especially first-generation South Asians, grew up vegetarian,” Jagirdar, who also grew up vegetarian, said. “We couldn’t go to McDonald’s, we couldn’t go to Burger King, and we couldn’t go to Wendy’s because we couldn’t have chicken nuggets or burgers — we couldn’t have any of these things.”

“Our parents would take us to Taco Bell. That was the ‘fun’ food. Taco Bell was the place that we were allowed to go to because everything on the menu can be substituted to make a vegetarian option,” Jagirdar said.

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