Why Did Marvel Really Buy Ultraverse & Why Won't They Publish It Now?

. I also repeated the old story about Marvel originally buying Malibu and the Ultraverse for their colouring department, and that Marvel's reluctance to use the Ultraverse in any fashion was down. But maybe not. When the latetell a different story in the comments. Marvel never bought Malibu for its coloring department. That was never true. Marvel bought Malibu for only one reason: to keep it away from DC which had been negotiating to buy the company since April/May 1994.

As far as I know, there are no creator contract issues with the Founders that would prevent the revival of the Ultraverse. I know that phantom issue gets tossed out there a lot, but both Tom Brevoort and Joe Quesada have stated that it's not a creator contract issue that prevents Marvel from reviving it. And since I'm one of the people who has an Ultraverse contract and an interest in multiple characters, I would know.

Johanna is correct that the Ultraverse contracts for the Founders do have participation %. However, the Founders do not have an ownership stake, do not share in any"profits" , and have no control over the properties. Character Interest Agreements for the Ultraverse simply state that writers and artists who created specific characters will receive a very small percentage of the money that comes in based on their media exploitation.

Brevoort has stated in the past that the reason Marvel can't discuss the Ultraverse properties is because there's an NDA in place with certain parties. If you read the original press release where Scott Rosenberg left Marvel and announced the formation of Platinum Studios back in 1997, you'll find this nugget:"Rosenberg also has an ongoing producer deal for all Malibu Comics properties.

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