Why Hidden TVs Like Samsung’s ‘The Frame’ Are Trending—and Which One to Buy

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Why hidden TVs—designed to look like picture frames, mirrors, or to retract into a tidy box—are quickly becoming favorites of tech experts, interior designers, and smart homeowners

HIDE-AND-GO-SEE TV Samsung’s the Frame moonlights as an ordinary painting when you’re not streaming ‘The Sopranos.’on the extreme ends of the TV-consumer spectrum—either a hard-core gamer or a stubborn Luddite—choosing a set is straightforward: You go all in even if it dominates the room, or you get nothing at all.

But if even a faux Modigliani is too much visual clutter for you, the Frame might not go far enough. The good news: There are alternatives. Namely, a handful of ultra-discreet sets that offer a peek at what the future of “invisible” A/V might hold. The bad news: For now, at least, they’ll cost you more . Are they worth the splurge? We spoke with tech experts, interior designers, and savvy homeowners to find out more about the Frame and its rivals.

 

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