Off Duty, Computers/Consumer Electronics, Radio/Television Equipment, Audio/Video Equipment, Consumer Goods, Durable Household Products, Consumer Electronics, Home Electronics/Appliances, Technology, Content Types

Off Duty, Computers/Consumer Electronics

Why Hidden TVs Like Samsung’s ‘The Frame’ Are Trending—and Which One to Buy

Discreet, almost invisible TVs—some look like mirrors, some roll away into a base—marry elevated aesthetics with superior viewing quality. But price is a big factor.

9/19/2021 9:00:00 AM

Why hidden TVs—designed to look like picture frames, mirrors, or to retract into a tidy box—are quickly becoming favorites of tech experts, interior designers, and smart homeowners

Discreet, almost invisible TVs—some look like mirrors, some roll away into a base—marry elevated aesthetics with superior viewing quality. But price is a big factor.

BySept. 17, 2021 1:48 pm ETWHEN YOU FALLon the extreme ends of the TV-consumer spectrum—either a hard-core gamer or a stubborn Luddite—choosing a set is straightforward: You go all in even if it dominates the room, or you get nothing at all. But what if, like most of us, you’re somewhere in the middle? As far as off-the-rack fixes go, few are less obtrusive than the Frame— Samsung ’s “lifestyle” TV designed to look just like a picture hanging on the wall. But if even a faux Modigliani is too much visual clutter for you, the Frame might not go far enough. The good news: There are alternatives. Namely, a handful of ultra-discreet sets that offer a peek at what the future of “invisible” A/V might hold. The bad news: For now, at least, they’ll cost you more (sometimes, a lot more). Are they worth the splurge? We spoke with tech experts, interior designers, and savvy homeowners to find out more about the Frame and its rivals.

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The Modern ClassicWhen Henry and Inell Chase were setting up their new home in Arroyo Grande, Calif., last year, their TV selection was driven more by must-nots than must-haves. “We just knew we didn’t want something that hung there like a big black hole in the wall,” said Mr. Chase.

Read more: The Wall Street Journal »

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Hidden Lingerie: Intimates for women with Crohn's and ColitisFeaturing an array of bralettes and undies in muted tones, Hidden Lingerie founder Natalie Jones created her company with the hope of “changing the way women who have Crohn’s and colitis feel about their bodies.”

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