Why Data is the Currency of the Future for Communities of Color

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'We believe data is the currency of the future and users who drive many of today’s leading internet platforms should own their data and be compensated for it.'

You can setup a server with a few strokes of a keyboard or get an app into the hands of millions by publishing to an app store. But for communities of color how does this affect us, if it does at all?We’re masters of creating content.

Previously data brokers, like Facebook, would sell your data publicly on a marketplace without you even having access to your own data first. But it’s not just Facebook that operates this way. It’s nearly every large internet company you can think of. There are even some companies who sell your data, or pieces of it, privately… sometimes even on the dark web where there is also a market for selling children's data. The data brokerage market size is.

shows us that the percentage of Black and Hispanic adults who use top social media platforms outweighs that of Caucasians. Caucasians use LinkedIn, Pinterest, and Reddit more.nearly three-quarters of African-American viewers stream TV content

 

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