Republican presidential candidate former President Donald Trump speaks after voting in Florida’s primary election in Palm Beach, Fla., Tuesday, March 19, 2024. Trump’s return to the stock market could be right around the corner. All eyes are on a vote …launched his social media platform, Truth Social, in early 2022, after he was banned from major sites such as Facebook and the platform formerly known as Twitter following the Jan. 6 attack on the U.S. Capitol.
The company behind Truth Social doesn’t disclose user numbers. As it lays out in a regulatory filing, “since its inception, TMTG has focused on developing Truth Social by enhancing features and user interface rather than relying on traditional performance metrics like average revenue per user, ad impressions and pricing, or active user accounts, including monthly and daily active users.”
“In order to be successful, TMTG will need millions of those people to register and regularly use TMTG’s platform,” the company wrote. “If Presidentbecomes less popular or there are new controversies that damage his credibility or the desire of people to use a platform associated with him, and from which he will derive financial benefit, TMTG’s results of operations could be adversely affected.”
Truth Social’s feed looks much like X’s, with a purple color scheme and a “for you” section of recommended posts as well as a feed of accounts a user follows. There’s an abundance of conservative-leaning political posts, voices of support forhas agreed to wait six hours after posting on Truth Social before he can post any “non-political communications” on other social media platforms
Truth Social says it encourages an “open, free, and honest global conversation without discriminating on the basis of political ideology.” But while it has touted minimal content moderation, a 2022 report from the nonprofit Public Citizen found that early users experienced “bans after selecting usernames or authoring posts that made fun of or criticized the former president and his allies.”
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