In 2024, news about a celebrity beauty brand tends to be met with an audible sigh and an eye roll at Allure HQ. Since the 2021 and 2022 boom, there are more than 30, 40, 50? — by this point, we’ve lost count — celebrity-backed beauty ventures on the market, and we’re tired. We’ve seen them all. We’ve tried them all. Sure, a handful of these brands are impressive and deserve all the accolades and praise they get , but the majority often feel like an easy cash grab for celebs.
Gutierrez: I can't say I noticed an immediate difference in the feel of my hair after the prescribed five minutes of wear, but I did notice that my strands began to soften…. and then crave more moisture, but that’s typical for my hair after any scrub and shampoo use. By a landslide, this is my favorite of the products I've tried from the line.
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