Inside Beyoncé’s Cécred Launch Party in L.A., With Tina Knowles and Blue Ivy Carter

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Beyoncé hosted a launch party for hair care brand Cécred in Los Angeles.

“I’m a little bit overwhelmed because this has been something we spoke about — a dream — since Destiny’s Child first started out with the ‘Bills, Bills, Bills’ video. We talked about creating a sacred space.

“This brand dates all the way back to when our founder grew up in her mother’s hair salon,” said Grace Ray, the brand’s chief executive officer, in an exclusive interview with WWD. “She saw her mother not just have healing hands that transformed the people who came through, or that their hair was transformed, but that their souls were lifted,” Ray continued. “That sacred moment was where the genesis began.”Best Dressed at BAFTA Awards 2024: Ayo Edebiri, Florence Pugh, Colman…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.

 

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