, where she spent five years evolving from Editorial Intern, to News Writer, to Beauty Writer. She earned a bachelor’s degree in English rhetoric from Binghamton University and a master’s degree in health and science journalism from the Craig Newmark Graduate School of Journalism at CUNY. She is also a certified fitness instructor and teaches barre in Brooklyn.ritual. Our hair is far from simple, and caring for it requires not only time and patience but also intentional and efficacious products.
The line features eight products: A Clarifying Shampoo & Scalp Scrub , Hydrating Shampoo , Moisturizing Deep Conditioner , Reconstructing Treatment Mask , Fermented Rice & Rose Protein Ritual , Ritual Shaking Vessel , Moisture Sealing Lotion , and Nourishing Hair Oil . As a beauty editor, I've tried heaps of celebrity beauty brands through the years. It's easy to tell when a celebrity is involved in their brand and cares about making it the best it can be versus slapping their name on a bottle. After spending a morning with Beyoncé's longtime stylist, Neal Farinah, and Mrs. Tina Knowles herself, a longtime hairstylist who fueled her daughter's love of hair care working in her salon, it became clear to me that Cécred is the real deal.
Cécred is centered on the brand's patent-pending Bioactive Keratin Ferment. It's made from wool-derived keratin, honey, and lactobacillus ferment, and designed to replace the proteins in hair that get depleted from heat and chemical treatments. The ferment has a super-low molecular weight so that it can deeply penetrate the hair cortex and work its magic, restoring shine, strength, and softness.
To no one's surprise, the products are just as stunning as they are functional. The bottles are textured and statuesque, lending any bathroom a luxe, objet d'art feel. Plus, each one is laced with the brand's signature scent — Temple Oud, which has notes of oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver, and violet leaves.A refreshed scalp and cleansed strands are the foundation of any hair-care routine.
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