helped define the idea of the auto show with its Motorama. The traveling exhibition filled venues across the U.S. with the manufacturer’s entire brand portfolio at the time, from kitchen appliances to its automobile lineup. And when it came to the latter,leaned heavily on what it referred to as “Dream Cars.
Representing Motorama’s heyday from 1953 through 1955, these six concepts—each belonging to the Joe Bortz Collection—are on display at theWhat’s immediately apparent about this chic, low-slung town car is that it was designed to be driven by a chauffeur with a female passenger in the spacious rear seat. The front passenger seat hydraulically moves forward when the passenger door is open, and GM marketed its rear vanity lights as having “the flattering glow of candlelight.
Perhaps the most visually appealing element is the Wildcat’s rear end; fins aside, the added bodywork accents around the tail pipes are a subtle but distinctive touch. This Buick also has Roadmaster badging, which sits just in front of the hood ornament and is presented in an ornate font similar to that found on the Porsche 356 of the day.Between its bubble top and long, slender sports-car figure, the Bonneville Special is the aesthetic standout of the exhibition.
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