The Triumph of Star Wars: Beyond Cinema

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Star Wars,George Lucas,Cinema

The impact of Star Wars on pop culture and the challenges faced in creating new films or properties related to the series.

The triumph of Star Wars exceeds the framework of cinema. George Lucas ' artistic innovation has affected pop culture as much as the medium of film itself. Fans and general audiences alike are still enraptured with the series today, nearly 50 years since the premiere of the original 1977 movie, Star Wars : Episode IV – A New Hope.

The sanctity of the Star Wars brand has become so vital that making a new film or property relating to the series is an intricate (and sometimes toxic) process that is likely to leave at least one sector of the fan base upset. No one knew what Lucas had in store in the 1970s. It merely looked like a silly space opera inspired by Flash Gordon serials, yet Lucas did the impossible. Along the way to creating a cinematic cash cow, Lucas had many doubters, including his fellow cast members, Harrison Ford and Mark Hamill, who questioned his acumen for dialogu

Source: Entertainment Trends (entertainmenttrends.net)

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