Tired of waiting for endless talk of change to actually spur action, the Swedish Fashion Council (SFC) drew a line in the proverbial sand and took a stand for change in the industry, establishing Fashion X last year as a way to move away from market-centric shows and focus on designers and other ways of understanding the industry.
“If we look into Fashion Week, it’s events connected only to fashion, and what we try to do with Fashion X is also connect fashion to culture,' SFC CEO Jennie Rosén told Vogue Runway. The second edition of the event, which gathers fashion folk from across the globe in Stockholm, took place last week. In four jam-packed days in Stockholm, guests listened to talks (some in collaboration with Dazed) on diversity, emerging talent support, Gen Z, forestry, and the secondary market. They enjoyed African cuisine and locavore fare (who knew how versatile mushrooms could be?), and viewed, thanks to Market Art Fair, the work of contemporary Swedish artists in SEB’s unused bank vaul
Swedish Fashion Council Fashion X Change Industry Designers Culture Stockholm Diversity Emerging Talent Gen Z Forestry Secondary Market
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