“The reason that it’s so central to our overall business is because it is the way that Gen Z and young Millennials are communicating,” said Gorman. “So when we look at our numbers overall, we have 90 percent of 13- to 24-year-olds in the U.S., U.K., Australia, France, and 75 percent of this overall generation are using the camera. It’s very central to the strategy to ensure that people are feeling free to express themselves in the moment.”To give some perspective, Snap Inc.
Augmented reality, Gorman told the audience, is where Snap Inc. is placing its big bet for the future.
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