At the same time, Vernón shared that she joined Amazon for much more personal reasons. “I am an Afro Latina,” she said. “And I’m a mom. And I live in Minneapolis, Minn., which is where George Floyd was murdered. On that day, lives changed profoundly. I realized that I needed to use my time and skills to advance transformations toward equity and justice.
Vernón also talked about Amazon’s leadership principles, and in particular cited the one to earn trust, “which says leaders must listen attentively, speak candidly and treat others respectfully.” Moreover, being a large company, Vernon said the leaders recognize that they can drive systemic change for communities. In September, Amazon announced that it was raising the average minimum wage in the United States to $18 and made a commitment to fund full college educations for employees.
The company has also made strides in improving sustainability. As of June 2021, Amazon has reduced the weight of its outgoing packages by 36 percent and has an ongoing commitment to getting to carbon net-zero by 2040. To do that, Amazon has introduced a fleet of electric vehicles and has been working to develop a new kind of padded envelope that is fully recyclable.
“We’ve studied the research, you’ve studied the research, we know that the younger generation is more likely to purchase things that are supportive and associated with their values,” said Vernón. “That’s why we’re working to make it easier to have a way that’s easy and elegant to showcase your gorgeous products to the sustainability-minded shopper and close that loop.”
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