Rainbow tulips abound in the line—which includes notebooks, cards, and writing paper—as does a playful paisley, and a multi-colored plaid. There’s an option for customization: “from the desk of” is printed neatly atop each card and notebook cover. Although Assoulin threw one holiday card in the mix, she wanted her collection to be mostly evergreen. “Why should we be restricted to just one day, or week, or season of wishing the special people in our life well?” she says.
Assoulin’s bleeding brushstrokes are apparent on most of her paper products, resulting in an energetic and intimate artisan feel. That, says Assoulin, was intentional. “Watercolor is so much about lack of ultimate control, and maybe even a celebration of that vulnerability,” she says. “The beauty of it is to allow for movement and color to guide the process.”Paper, some may say, is an outdated medium in 2020. But Assoulin disagrees.
“Think of museums filled with letters and correspondence, famous and infamous. handwritten notes feel really romantic to me,” she muses. “Can you imagine the horror of being remembered for your texts?” To which we reply with
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