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Rosie Assoulin Launches a Cheerful and Sustainable Stationery Line With Papier

Rosie Assoulin has a cheerful new line with Papier.

10/26/2020 6:34:00 PM

Rosie Assoulin has a cheerful new line with Papier.

Notebooks, cards, and writing paper are adorned in watercolor tulips, playful paisley, and multi-colored plaid.

Photo: Courtesy of Rosie AssoulinRainbow tulips abound in the line—which includes notebooks, cards, and writing paper—as does a playful paisley, and a multi-colored plaid. There’s an option for customization: “from the desk of” is printed neatly atop each card and notebook cover. Although Assoulin threw one holiday card in the mix, she wanted her collection to be mostly evergreen. “Why should we be restricted to just one day, or week, or season of wishing the special people in our life well?” she says. “We also want to celebrate the inspiration that comes from writing your thoughts on paper, whether it’s journaling, poetry, writing recipes down, or even notes to yourself."

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Assoulin’s bleeding brushstrokes are apparent on most of her paper products, resulting in an energetic and intimate artisan feel. That, says Assoulin, was intentional. “Watercolor is so much about lack of ultimate control, and maybe even a celebration of that vulnerability,” she says. “The beauty of it is to allow for movement and color to guide the process.”

Cards in a vibrant variety of watercolor prints.Photo: Courtesy of Rosie AssoulinPaper, some may say, is an outdated medium in 2020. But Assoulin disagrees. Her collection is sustainable: everything is printed on either Pergraphica or Mohawk produced stock. Both companies are known for their eco-friendly practices like wind-energy manufacturing and pulp recycling. Plus, in the digital communication age where messages can be mass-addressed and fired off in a second, she thinks people crave the thoughtful and intimate conveyance of a handwritten letter.

“Think of museums filled with letters and correspondence, famous and infamous. handwritten notes feel really romantic to me,” she muses. “Can you imagine the horror of being remembered for your texts?” To which we reply with Read more: Vogue Magazine »

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