Jay-Z Launches 'Monogram' Cannabis Line With Caliva

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Jay-Z has officially launched his first cannabis line.

The product line arriving today , dubbed MONOGRAM, seeks to"redefine what cannabis means to consumers today" through"careful strain selection, meticulous cultivation practices and uncompromising quality," according to a press release. The brand launches through an e-commerce platform of the same name.

MONOGRAM builds on Jay-Z's growing arsenal of businesses, all of which have helped him earn the title of. The artist who famously rapped"I'm not a businessman, I'm a business, man" is the owner of streaming service Tidal and entertainment company Roc Nation, which encompasses artist and athlete management, recording, publishing, touring, film and television, and has also formed partnerships with liquor brands like Armand de Brignac and D'Usse.

,"Monogram: Sounds From The Grow Room," including tracks like Fela Kuti's"Expensive Shit" and Peter Tosh's"Legalize It."Jay-Z's role at the San Jose-based Caliva not only involves advising the company on creative decisions, outreach efforts and strategy, but also advocating for the social justice issues related to weed legalization.

 

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More like The company mascot!

Nice, how much for some seeds?

👀👀👀

This *gatecrashes* had their own reasons onY institutions were their funding in Christ funds of Satan enjoyàLife, yet bcz this institutions are goingAwsy we who saw all must say hippppppiiii hipppiiiii hippppppiii onY this enjoyingz'are no longer enjoyàLife onBonanjé soYMinadata

I always had suspicions about his recent looks😂😂

That's what's up congrats!

Congrats bro

This Can Be On here

Beautiful

CannabisXFenty is coming. 🐉

Y’all should 🙏🏽 checkout my music 🙌🏽

The fraudulent drugdealer back to his old drugdealing habits

Am not a businessman. Am business man.

👀✈️💜

King of rap

First?!? Really? Really?

'JAY-Z partnered with Caliva to become the cannabis company’s Chief Brand Strategist in 2019. Part of his role involves increasing legal participation in the marijuana industry for people who served time in prison on weed-related charges' Amazing

industry scandal pt 32784362593725 lol

im good

will try

he went 'i'm not a businessman, i'm a business, man' again

Prolly one of the biggest moves j done made

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