NHL's Coyotes CEO, other Latino executives launch platform to promote Hispanics in sports

Arizona Coyotes CEO Xavier Gutierrez is partnering with three other Latino executives to found Latinos in Sports, a platform designed to promote Hispanic advancement in sports.The founders of Latinos in Sports want the organization to facilitate commerce in Hispanic businesses and to introduce Hispanic talent to Latino and non-Latino sports leaders.

It took a Latino owner to hire a Latino CEO, Gutierrez explained in an interview, because Hispanics are not well-represented in leadership positions in professional sports. That is something Gutierrez vows to change. He is part of the founding group behind Latinos in Sports, a platform dedicated to bringing together Latinos and non-Latinos in professional sports, media and marketing to showcase Latino talent in leadership positions. CNBC is the official media partner of Latinos in Sports.

Vianni Lubus, head of audience and engagement at Guerrero Media, and Mike Valdes-Fauli, chief operating officer at Chemistry Cultura, a digital advertising firm focused on Latinos in the U.S., are also involved with the platform. The goal of Latinos in Sports is to be the go-to place to foster a culture of Hispanic advancement in the industry of sports, Gutierrez said. The executives hope to turn the platform into a business that focuses on investment in Hispanic-founded startups, conducting research on U.S. Hispanic trends and bringing together both Latino and non-Latino sports leaders for networking.

Having more Latino executives making content decisions can help draw in audiences that have largely been ignored, said Luis Silberwasser, chairman and CEO of Warner Bros. Discovery Sports.

Source: News Formal (newsformal.com)

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