The league not only will use Jay-Z's Roc Nation to consult on its entertainment presentations, including the Super Bowl halftime show, but will work with the rapper and entrepreneur's company to"strengthen community through music and the NFL's Inspire Change initiative."
The league not only will use Jay-Z's Roc Nation to consult on its entertainment presentations, including the Super Bowl halftime show, but will work with the rapper and entrepreneur's company to "strengthen community through music and the NFL's Inspire Change initiative." NFL owners agreed to contribute up to $89 million over six years toward causes players were supporting. Commissioner Roger Goodell sees the partnership with Roc Nation as a significant step in several directions.
While the entertainment portion of the deal is important — Roc Nation's stable includes Rihanna, Mariah Carey, Shakira and, of course, Jay-Z — much emphasis from both the league and the representation group is being placed on the social relations aspect of the agreement.
Jay Z giving lessons in crack distribution. For a slight discount.
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