Jay-Z Joins Forces With N.F.L. for Music and Social Justice Campaign

The N.F.L., which has been lambasted with criticism over its treatment of Colin Kaepernick and other players kneeling during the national anthem, today made a major stride toward image rehabilitation when news broke that the organization has signed a deal with Jay-Z that will encompass entertainment and social justice efforts., the deal with Roc Nation, Jay-Z’s entertainment and sports company, calls for the firm to be the N.F.L.

The move marks a turn for Jay, who criticized the N.F.L. in the past and admitted in his song with Beyonce “Apesh—“ that he had turned down offers to perform during the Super Bowl, telling the league during the song, “You need me, I don’t need you/ Every night we in the end zone, tell the NFL we in stadiums too.”

The league and its team owners have effectively shut Kaepernick out since the 2016 season, when he began kneeling during the National Anthem to protest the treatment of African-Americans by police and other authorities.Front Office Sports websiteN.F.L. Commissioner Roger Goodell told the Times that the league wants partners who tell it when it behaves improperly.

The Kaepernick issue, which crested again earlier this year when Maroon 5 struggled to find black artists to perform with them during their halftime show, has divided the league, entertainers and much of American society.

NFL “Changed his tone..” 🤔🤔 no he didn’t 😂 he just made the league cave in to his interests & their obviously acknowledging their past wrongs

NFL Preseason probably has been at an all time low. NFL might start seeing the long road for image rebranding. The sport has potential but the NFL has been holding it back from evolution

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