Netflix shares are underperforming the market and analysts are starting to show some concern

by NBC in 2021. The streaming video giant was willing to offer NBC as much as $90 million a year for the rights to continue airing "The Office" but NBC rejected the offer.

Most of the gains this year are from a big pop in January. Since then, the stock has faltered. While concerned, Wall Street is sticking by the stock. Thirty-eight of the 40 analysts covering the company have either buy or hold ratings on Netflix shares, according to FactSet. As Netflix is pouring investment into creating its own content, big media conglomerates like Disney and Comcast are starting their own streaming services and buying back content. But neither of these models are certain, in Devitt's view.

"The fact that the stock is basically sideways for the last 6 months tells me there is no clear view on any of those factors," Kelley said. Recent data from PricewaterhouseCoopers gives further insight into the importance of shows licensed but not wholly-owned by Netflix. Despite "about 90% of new investment" from Netflix going into original programming, PWC said in a June 6 report that 80% of content viewed on Netflix in the U.S. is licensed. This makes "it increasingly important for the platform to keep hold of key titles, while it works to draw viewers towards original content," PWC said.

Well netflix has piled their lineup full of left wing agenda garbage, pander to obama and his anti-american divisiveness. Pushes the lgbtq agenda on kid shows. Buy a clue what the WORKING customer wants. Not this crap.

When subscriptions stop rising the stock will crash hard and they will start advertising and raising prices to compensate and stay alive.

Canceled my Netflix, Hbo, Showtime when they started preaching conservatives are bad, they can all sink for all i care.

The rising competition may well hamper future prospects of Netflix.

Bring in what consumers want.

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