“The pace of change within the industry has clearly been accelerated by recent events. While the appetite for entertainment continues to grow, technology’s influence on production, promotion and distribution means it makes sense to consider different ways of doing things and Maslow is definitely up for the challenge,” Wooldridge said in a statement.that “this is a great time for entrepreneurial companies.
Wooldridge said that he remains optimistic about the theatrical business, though conceded that the challenges are currently out of its control. Australia has a high per capita cinema attendance rate. And unlike other Asian territories which skew heavily towards young demographics, Australian cinemas draw audiences from across the age spectrum.
“With an emphasis on audience insight, a flexible structure and first-rate execution, Maslow will deliver smart release strategies and novel promotional campaigns across a broad range of titles,” the company statement said.
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