Salesforce CEO Marc Benioff developed this mindset to help him lead through crisis

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Salesforce CEO Marc Benioff developed this mindset to help him lead through crisis (via CNBCMakeIt)

Marc Benioff, founder, chairman and CEO of enterprise cloud computing company Salesforce.into the multibillion-dollar cloud computing behemoth it is today, founder and CEO Marc Benioff experienced his share of ups and downs.

One of the most challenging among them came early on, when the company was just a couple of years old, he said during a recent interview forBut it also turned out to be one of his most formative, and can provide lessons for business leaders today, he said.At the time, it was the early 2000s. The economy was in recession and Salesforce, not yet then profitable, was "not stable," the 56-year-old recalled.

Short of a chief financial officer and with little money available, Benioff and his co-founder, Parker Harris, were faced with a difficult decision: Let go of 20% of their workforce or risk losing the company.That's business. You have to make tough decisions, you have to evolve, you have to change.That was a "hard moment," Benioff recalled. But with his long-term vision for the company in mind, Benioff said he was left with little choice.

"We had to take this aggressive action, Parker was in tears, it was like, really upsetting, but we had to do it," he said. "That's business. You have to make tough decisions, you have to evolve, you have to change." Ultimately, that move saved the business, he said. Three months later, Salesforce was profitable, according to Benioff. And by 2002-2003, things were looking "pretty good."

 

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