Kraft mac & cheese is now called Mac & Cheese

Some people might consider the move to be a bit cheesy, but Kraft Heinz said one of their iconic products will no longer be called "Kraft Macaroni & Cheese" but instead "Kraft Mac & Cheese."the name change "is meant to reflect the way fans organically talk about the brand."

The company unveiled the new name and the new look to its blue box Wednesday. The company also made updates to the logo, brand colors, typography, photography, iconography, and packaging.The company has removed the "dinner" label on its mac and cheese packages for the first time. By making the changes, company leaders hope to embody positive comfort with "noodlefuls of delight that lift you up and make you happy inside and out.""We know that people aren’t turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves," Victoria Lee, Kraft Mac & Cheese Brand Manager, said in the release.

This is neither news nor journalism. Be better.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Kraft changes name of its macaroni and cheese to 'Kraft Mac & Cheese'Kraft Heinz Co. undefined said Wednesday it's changing the name of its Kraft Macaroni and Cheese comfort food, as well as its logo and the blue box, as the... Changed my world Market-shifting news That’s the news I need today
Source: MarketWatch - 🏆 3. / 97 Read more »

Nigella Lawson shares that her controversial Marmite Spaghetti recipe actually has Italian rootsThis Marmite loaded mac 'n' cheese is the perfect midweek meal
Source: RedMagDaily - 🏆 312. / 61 Read more »

Kraft Macaroni and Cheese is changing its nameKraft Macaroni and Cheese is formally changing its name after 85 years. Slow news day? Hard hitting journalism Must be a slow Covid, and Jan 6 day.......
Source: KSLcom - 🏆 549. / 51 Read more »

Kraft Macaroni and Cheese is changing its nameKraft Macaroni and Cheese is changing its name after 85 years.
Source: TucsonStar - 🏆 339. / 59 Read more »

Kraft Macaroni and Cheese is changing its nameKraft Macaroni and Cheese is changing its name after 85 years.
Source: dothaneagle - 🏆 337. / 59 Read more »

Kraft Macaroni and Cheese is changing its nameKraft Macaroni and Cheese is changing its name after 85 years. Dems' solution to inflation. Buy more from CCP. CCP is filling their Strategic Petroleum Reserve with Putin oil whilst the Dems have depleted our SPR. Feel Safer? now we will be punished for the next century with a different name ...? lets guess the name So glad they are doing that it’s a game changer. NOT.
Source: CNN - 🏆 4. / 95 Read more »