Kraft Macaroni and Cheese is changing its name

The household staple is now called Kraft Mac & Cheese, which is"meant to reflect the way fans organically talk about the brand," the company announced Wednesday. Packaging featuring the new name will hit shelves in August.Along with the shortened named, shoppers will notice the box receiving a subtle makeover that includes a refreshed logo, typography and single-hue blue that"amplifies the brand's most recognizable asset — the noodle smile." Its new look.

Goodles, for example, is a Gal Gadot-backed startup that sells boxed macaroni and cheese with more protein and fiber at a higher price. Banza and Annie's also make similar products that market themselves as more wholesome than Kraft's version.Kraft's mac & cheese affordability has also taken a hit recently. Dozens of its products got price hikes in recent months, including a 3.5% increase on a pack of EZ Mac and a 20% price hike for a 7.

Kraft Dinner?

Yeah it’s offensive to call that cheese

..I suppose they should've ALSO told us what the new name was.. Otherwise.. I go to a restaurant.. 'Mac and cheese, please'... Um.. we don't have that.. Okay. I'll have the _______ (dunno what the changed name is..)..

10 viewers must be stunned?

Bout time! The hateful bigoted old name was from a time of intolerance and hate... time to move forward with something more inclusive that promotes equality

Entropy

So glad they are doing that it’s a game changer. NOT.

now we will be punished for the next century with a different name ...? lets guess the name

Dems' solution to inflation. Buy more from CCP. CCP is filling their Strategic Petroleum Reserve with Putin oil whilst the Dems have depleted our SPR. Feel Safer?

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