But the six-second time cap, which initially catapulted Vine into viral success, later became its Achilles' heel.
The longer Instagram clips prompted marketers to gradually shift their money away from Vine, which led to the app’s eventual decline,And as it fell in demand, some of the more popular ex-Viners, like David Dobrik and Logan Paul, moved their content to YouTube or Instagram. On Jan. 18, 2017, Vine officially folded after the large-scale departure of advertising money and content creators.
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