Traditionally, your wedding dress was something that you’d wear for one day only. But given the ever-growing popularity of resale, it’s no surprise that an increasing number of brides are choosing to sell their bridal gowns after their big day. “The sheer size of my dress was the deciding factor—closet space is hard to find in London,” says Elle McPherson-Yoon, a Vogue bride, who resold her tulle gown by Viktor & Rolf following her 2020 wedding in the Scottish Highlands.
“Store your dress in a cool, dry place away from direct sunlight, and in a breathable garment bag or acid-free box to prevent discoloration and maintain the shape,” Palmer adds. Use good-quality photographs As is the case when reselling anything online, it’s important to have plenty of high-quality photographs, so that potential buyers can see exactly what the dress looks like.
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