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How small businesses benefit from partnering with ‘fractional’ executives to boost sales and marketing strategies

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To leverage the skills of these professionals, it’s important for business owners to know how the relationship works.

How small businesses benefit from partnering with ‘fractional’ executives to boost sales and marketing strategies

Is a fractional sales and marketing executive right for your business? Can that help you drive growth? It’s very possible. But to leverage the skills of these professionals, it’s important to know how the relationship works.One common misconception is that a fractional sales and marketing executive will perform tasks like sending out emails or making phone calls. In reality, their role is much more strategic.

Good fractional sales and marketing executives are familiar with many different types of sales and marketing technologies and customer-relationship-management systems that would make sense for a firm to use.

 

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