How Slack brought the group chat to work

Most enterprise software is shitty. It’s clunky and unintuitive; the user interface is an afterthought. It seems obvious that the people who make these apps know that only a few people need to be convinced to make the purchase, and user interface matters a lot less than business-critical features. The average employee might hate the app, but that doesn’t matter. They’re going to use it anyway.

Slack tested out these products to see what didn’t work with them and discovered two things they could improve on: notifications and keeping a person’s place when they switched between mobile and desktop. That meant that even though Slack wasn’t doing head-to-head marketing — or indeed, any marketing at all — customers kept leaving other platforms and coming to Slack because it worked better.

Source: News Formal (newsformal.com)

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